What do social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only recently begun using in the past few years, however it's very important to leverage - especially if you're investing funds into search engine optimization. The creation and management of social media accounts are important for supporting SEO initiatives, but the benefits may not be immediately obvious. Out of the numerous reasons you should think about social media as part of your online strategy Here are five reasons it's important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. Social engagements occur when users like, share, share, ارخص موقع شراء ساعات يوتيوب or tweet about a piece of content. The more social interactions a piece of content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to decide the content that people are most interested in and what algorithm they believe to be as high-quality. If the content you're looking at receives a lot of social shares it will be immediately classified.

2.) Link Building
It's been a long period when you could just make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to do link building the old fashioned way and create content of high-quality that is link-worthy. How do you reach out to websites that will link to your website, even if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. People who promote your content to their networks which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to gain traction until you amplify it. Yes, email marketing is a great way to amplify content, but it'll only be able to reach people who are in your marketing database. You can reach new audiences through social media. If you post your content to your followers, they'll be sure to share it with their own followers If they are satisfied with the content. They will also recommend your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness These can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. This is what Google calls co-citation. Building these co-citations through social media will help improve Google's trust in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now show up in results pages for search engines. This allows your brand to be displayed in search results for search queries that are branded and not exclusive to your site. It gets even more effective. Individual tweets from Twitter were once indexed and shown in search results too providing another method to get your content noticed in the search results. That was only temporary for a few months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.